![]() ![]() If you were an airline, that means not tinkering with the fundamental proposition of "getting passengers from point A to point B safely, on time, and with their luggage arriving on the same flight." All the frequent flyer points and smiling attendants won't make up for a flight that is super late or luggage lost for a week.Ĭustomers today crave special and unique. But keep the constancy of the core offering revered. Sure, you can do a pleasant surprise with some value-added nonessential. What empowers customers is delivering first-rate reliability and "you-can-take-it-to-the-bank consistency around the core offering-the basic need the customer hopes to fill. The unpredictability of negative surprise robs us of the sense of control. Or a five-star restaurant served our gourmet meal in a Styrofoam container with a plastic fork. As customers, we would be knocked off our "in control" platform if a fast-food restaurant suddenly sported tablecloths, candles, and fine china. And "in control" happens through consistency. Today Goldcorp is the world's fourth-largest producer of gold.Įmpowerment: Customer Control Through ConsistencyĬustomers feel a sense of power when they feel in control. When Goldcorp drilled the sites the winner had predicted from their modeling, Goldcorp hit on all four. The winner was a company from West Perth, Australia. Over 1400 geologists from 50 countries participated in the challenge. He turned over all their super-secret data on the Red Lake mine online. CEO Rod McEwen was attending a seminar on Linux, an open-source operating system and thought, "Why not create open-source mining?" He created the Goldcorp Challenge-anyone who could tell Goldcorp where to mine would get prizes up to $100,000. It was not producing the gold expected plus the gold market was depressed. Goldcorp, a Canadian company that finds, extracts, and processes gold, had a mine called Red Lake in Ontario. "Real trust," wrote Seth Godin, "doesn't always come from divulging, from providing more transparency, but from the actions that people take (or that we think they take) before our eyes." Trust-building is homegrown (from the heart) and handmade (actions speak louder than words). We trust the food we eat in a restaurant without a visit to their kitchen. ![]() For example, we trust medical personnel performing our surgery but never check their resumes. The anatomy of trust reveals its sometimes irrational, emotional, and ever-changing nature. Help your customers grow and they will help you grow your bottom line. He even suggested a narrated YouTube video that showed my type of surgery being performed-and he was the surgeon in the video. Before recent eye surgery, my physician loaded me up with articles from medical journals about my malady. His detailed explanations always leave me smarter. At the end of many conversations with my financial advisor, Tom Berger, at Merrill Lynch, he leaves me with a thought-provoking question to learn more about before our following discussion. "If you want something to grow, pour champagne on it," said Carol Bernick, former chair of skin care manufacturer, Alberto-Culver. He's a Russian boar, which closely resembles the wild hogs known as razorbacks native to Arkansas, according to the University of Arkansas.Tom Berger Merrill Lynch CBC Group, Charlotte, NC The Arkansas live mascot is named Tusk.The student body voted to change the mascot after that. The university's teams were known as the Cardinals until football coach Hugo Bezdek called his players "a wild band of Razorback hogs" in 1909.Arkansas claims to be the only college with Razorback as a nickname.Repeat that process three times and at the end finish with "Razorbacks!" and you have yourself a proper Hog Call.Īnother fun fact: Arkansas trademarked the Hog Call in 2014 so that the "sounds contained within the chant are now a registered trademark," per NBC Sports. Fingers should be wiggling and volume building during the "wooo."Īfter the "wooo," both arms are brought straight down with clench fists while yelling "pig." The right arm extends up and out and finishes with "sooie." You slowly raise your arms from the knee to above the head during the "wooo," which is supposed to last eight seconds. Per the official "Woo Pig Sooie" proper protocol on, a proper Hog Call is composed of three "calls." More: Keys to Colorado State hosting SEC foe Arkansas football teamįirst off, "Wooo Pig Sooie" is known as the Hog Call, and yes, there are exact rules as to how it's executed. Here are the details so you know what's going on if the Arkansas fans start doing it at Canvas Stadium on Saturday when the Razorbacks play at CSU (5:30 p.m., CBS-SN). I've heard of the "woo pig sooie" phrase but didn't know what it was all about. Maybe you've watched an Arkansas football game and heard some rhythmic chant during the game but have been unable to decipher it. ![]()
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