![]() ![]() To get to understand the mind of consumers you must find the key moment. “It is a new business perspective regarding the symbolic relationship established between a brand and its potential consumer”.“Detect what is in the mind and in the heart of the client”. ![]() “Value or belief that triggers the conduct of purchase and consumption”.“An insight is an understanding of the real needs expressed and not expressed by clients.”.These are several definitions that can guide you about what an insight is: It can be understood as a sum of facts and intuition. But first of all you must know that to find they you will have to deeply study your target and everything related to it. Insights are on the street, they live in the people and they understand each other with the examples. Consumer Insight or how to enter the consumer’s mind The best advice to find them is to be always curious and observe everything. Insights are created from a very deep investigation based on observation, intuition, introspection and the deduction of several issues. The intuition, habits, environment and perceptions of each human being are what condition their actions and your job is to find the root of all of them.īut don’t think that by searching Google “what is an insight” you’ll find a list that will solve your campaigns. Enter them and know what moves them to perform some actions. One of the biggest secrets and best adventures in the advertising world is to decode the minds of consumers. Find out why your target think what they think, behave as they behave and feel what they feel. An insight is a true revelation of the consumer. In the world of advertising, finding good insights is vital to the success of campaigns. Definitely, the insight is what discovers things about you that you had not even stopped to think about. An innate behavior that you had no record of doing it. A need that was inside you but you didn’t know it. It’s that something you didn’t know you knew about yourself. It is almost impossible to define what an insight is without setting an example in between. ![]()
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