![]() Each one has its own vibe, look, special makeup packaging and flavor. These four collections are like four tracks on a Rihanna compilation. “This is a true, organic collaboration based on mutual admiration and respect. (“She likes to wear two pairs at a time,” said Jennifer Balbier, MAC’s senior vice president of global product development, in an aside.) Holiday will bring another 10 items, including nail polish, a makeup bag and additional lipsticks.ĭemsey stressed that the collections did not involve Rihanna slapping her name on generic product. Fall’s 16 sku’s include four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. The signature piece of the lineup, RiRi Woo, will be sold with all four collections. ![]() A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection. ![]() RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces. In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. The four collections, to be known as RiRi MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.” “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” said John Demsey, group president of the Estée Lauder Cos. I think it helps people to understand me or my mood, my story.”Īlthough MAC has collaborated with myriad brands and celebrities in the past, this is the first time the brand has worked with a famous person for more than just a one-off project. My makeup looks, my fashion looks…they help me to express myself as an artist. Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. “Being creative is something that I love, so I can put that into different outlets. Rihanna argues that creating makeup is no different from making songs - or clothing, for that matter. ![]() I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.” “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. “When you think of makeup, the brand that pops into your mind - for something legit - is MAC,” said the singer, who was dressed in a black, strappy, curve-hugging dress of her own design and matching Manolo Blahnik heels during an exclusive interview with WWD. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line. The first product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. In an unprecedented deal for both, MAC and the Grammy winner have collaborated on multiple collections of color cosmetics that will roll out later this year. Rihanna, for her part, has long been open about her desire for a big family, but she’s vehemently opposed to the pressure placed on many women to get married before having kids, telling Vogue’s Chioma Nnadi last May: “I always thought it would be marriage first, then a baby, but who the fuck says it has to be that way? I’m certainly not gonna let that get in the way of me being a mom.The MAC agreement - which Rihanna called “a no-brainer” - will help her be even more creative. The couple has been mostly private about the details surrounding their growing family, but Rocky recently gushed about being “a full dad now” to Apple Music 1’s Zane Lowe, adding: “I can’t even explain it, man. Rihanna and A$AP Rocky’s first child, a boy whose name the couple has yet to disclose to the public, was born in May of 2022. After a mesmerizing, Loewe and Alaïa-clad Super Bowl halftime show that had Twitter frantically wondering whether or not Rihanna was pregnant again, a representative for the singer confirmed on Sunday that she is indeed expecting her second child with partner A$AP Rocky. ![]()
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